Free Australian Business Directories To Boost Your SEO

Q. How many business directories currently exist online?
A. Too many!
The problem is many online business directories claim to offer great benefits for paid members, when in actual fact I have not yet spoken to anyone in my 20 years of business and 10 years working with the web, who has actually received any referrals or experienced a growth in business due to being listed on these paid sites. Rather, paid directory listings usually benefit one person - the directory themselves.

How Does a Business Directory Help Your Rankings
At our office we call it piggy back marketing. Not an official term, we just like it! However, this description is not far from the truth.
Put simply, should your business list on a high ranking legitimate business directory, then your website will rank highly by having a Directory URL connected to your business.
For example, if I search for my business on Google 'Small Business Gurus', our URL smallbusinessgurus.com.au is number 1 on Google. Number 3 is our listing on a business directory called True Local. Our URL for this directory listing is http://www.truelocal.com.au/business/small-business-gurus/upper-coomera (notice the fact that we have the true local URL first, our reference second?). True Local is a proven, legitimate, no spam directory, and that is why the listing works well. Do we get business from this directory? Absolutely. We piggy back on True Locals excellent SEO ranking and SEO Marketing activities to benefit us.

Free vs Paid Business Directory Listing
What is the difference between a free and paid directory listing? In terms of Rankings; nothing. A paid listing will not rank you any higher than a free listing.
What a paid listing will do is give your business preference on the Directory itself. Should thousands of visitors be looking for a service such as yours on that directory (such a yellow pages), your business will be listed higher than others in your industry. However, if you are simply listing to boost your SEO rankings paying is not going to help.

FREE BUSINESS DIRECTORIES TO BOOST YOUR SEO RANKS
Here we go, the ones you should definitely list for free on:
yellowpages.com.au
truelocal.com.au
startlocal.com.au
gumtree.com.au (yes, I know, Gumtree. But a good ad stays on top of Google a long time)
localdirectories.com.au
goldcoastdirectory.com.au (locals only)
hotfrog.com.au

Do your business a favour and take time out today to list on the above directories.