Friday, 1 March 2013

Guaranteed Steps to Earning $100k in 2013 : Part 1

Do you like the title? A bit excited? Good! Get that fire burning in your belly! 
Some lucky monkeys earn a lot more than $100,00 a year, but I know many others who do not earn anywhere near this and would love to. And believe me, it is absolutely possible.
First of all, I need to tell you I am not coming from a quick buck perspective. My background is 20 years  in Accounting and Business Psychology. I am not at all saying this to try and talk myself up. I simply get frustrated when you see these 'Earn $50k a Year' links and they are for some crappy product by someone who makes $25 a week if they are lucky. I am going  to give you honest, real directions to make $100k this year. AND show you how to keep it up!

A MONEY TREE HAS ROOTS
Honestly, if you think there is a way to make a quick dollar, wake up and smell the roses. To earn good money and sustain those income levels, you must develop strong roots. There are plenty of people in who have made fast money, they lost it just as quickly. This article is for those who want to earn a solid income and continue growing a strong enterprise that has sustainable value.

BE HUMBLE
The first thing to learn is humility. Yes, there are many people who talk themselves up and quickly get business by doing so. Brag, brag, brag. I am telling you now, the minute those individuals do not deliver as much as they have promised their business crumbles. Being a Peacock is not the right way to grow roots and depth. Be confident, but prove yourself by delivering. Accept compliments and use them to drive you forward. The minute success goes to your head, is the moment you stop learning.

BREAK IT DOWN
The first step. 
This is exactly what I work on with clients. Small goals are much easier to achieve.
$100,000 a year divided by 52 weeks = $1923.08 per week. Seem like a lot? Okay. 
Well, $1923.08 divided by 5 weekdays = $384.62 per day. This is your daily sales target.
Now, lets put this into perspective. If you sell products and make $20 profit per unit, then you need to sell 19 units per day ($384.62 divided by $20 = 19).
If you happen to be a service based business, and each client is worth $200, then aim for 2 new clients per day.
Confusing? Then email me for a hand.

SPECIFY YOUR TARGET MARKET
If you do not know the top 5 traits of your customer market then sit down now and work it out. Every single business has a target market, and defining this is how you will reach your sales goals. Part 2 will expand on this.

STEP OUT OF YOUR COMFORT ZONE
I cannot recall how many times a business owner has told  me they are not getting any new business, yet when I ask how they market themselves its via a website and a Fasebook page. That is not marketing your business! You must do all of the following to promote your business:
  • Attend networking events;
  • Participate (actively and consistently) in Social Networking;
  • Monitor your SEO activity;
  • List your business in at least 5 Local Business Directories;
  • Connect, via Linkedin, with business owners you can form an alliance with;
  • Attend at least 2  industry events per year, offer to speak at both of them;
  • Ensure you are found online and your website is Mobile compatible;
  • Make 10 cold calls a week, simply offer to send some information;
  • Get testimonials off every single one of your clients and put them on your website;
  • Write a press release about your business and email it to your local paper.

These above is what your marketing will entail at MINIMUM. You simply must step out of your comfort zone and think outside the box to grab attention. The money will then come.

You may have reached the end of this article and are now thinking "how is this going to make me $100k!" It won't. You will. By adopting all of the above techniques.
Part 2 will be even better......

2 comments:

  1. looking forward to Part 2 :)

    ReplyDelete
  2. Thanks Kate! Look out for it next Tuesday :)
    All the best
    Tracey

    ReplyDelete

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