Let me start by saying this. Marketing for every business is ESSENTIAL.
It does not matter if you are a multi billion dollar enterprise or sole trader, without marketing your business will eventually stagnate.
Consulting with business owners for over 15 years now, I have so often heard (more times than I care to remember) the phrase 'we don't need to market, we have enough work'. What crap! Every business must undertake some form of marketing to ensure they remain present in the minds of current and future customers. Stop marketing and I guarantee one day business will dry up.
ESSENTIAL SMALL BUSINESS MARKETING CHECKLIST
What if you are a small business, already marketing yet not having a whole lot of success? Then this checklist is perfect for you. In fact, this checklist is ideal for any business wanting to review their marketing strategy to make sure they are on the right track.
Feel free to print out this page and tick off every area your marketing covers. If you barely tick any then you have some work to do!
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